These are the 15 most important differences between SEO and SEO 2.0:
| SEO | SEO 2.0 |
| Link building, manually adding them, submitting static websites to directories, link exchange, paying for links | Getting links, via blogging, writing pillar content, creating link bait, socializing |
| On site optimization for spiders. Example: Repetitive page titles concentrating (solely) on keywords | On site optimization for users. Example: Kick ass post headlines |
| Competition: You compete with others to be on the first page/in the Google top 10 for keywords | Cooperation: You cooperate with each other sharing fellow blogger’s post on social media, you link to them |
| Barter: You give me a link and only then I will give you one | Giving: I link you regardless whether you link back, but in most cases you will, more than once |
| Hiding: We’re not doing SEO, we can’t show our client list publicly, generic SEO company | Being open: Welcome our new client xyz, we are proud to work together with them, Rand Fishkin, Lee Odden, BlueGlass |
| keywords | tags |
| optimization for links and rankings | optimization for traffic and engagement |
| clicks, page views, visits | conversions, ROI, branding |
| DMOZ | Delicious |
| Main traffic sources: Google, Yahoo, MSN | Main traffic sources: Facebook, Twitter, StumbleUpon, niche social news sites, blogs |
| one way communication | dialog, conversation |
| top down, corporations and old media decide what succeeds | bottom up, wisdom of crowds determines true popularity via participation |
| undemocratic, who pays most is on top | democratic, who responds to popular demand is on top |
| 50% automated, half of the SEO tasks can be done by SEO software | 10% automated, most SEO 2.0 tasks are about content and interaction |
| technocratic | emotional |
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